CLIMATE NEUTRAL SWIMWEAR
SUSTAINABILITY
To celebrate Earth Day 2022, we have exciting news: Maaji’s swimwear is carbon neutral!
We are committed to being part of the change and consciously bringing Maajic to the world! We decided it was only right to offset our direct carbon footprint and become carbon neutral. (But we're still working to reduce the emissions we generate each year!)
How does this goal break down? Here are the details:
﹒We measured the impact our swimwear production had in 2020-2021 and our company's carbon direct footprint.
﹒We invested in blue carbon offsets; in this case, an innovative project in our home country, Colombia, in a region called Buenaventura, Valle del Cauca. The program is focused on the conservation of the mangrove and its ecosystem.
﹒The result: offset 100% of the carbon footprint from ALL the swimsuits produced in 2020 and 2021, and our company's carbon direct footprint.
We are unstoppable in our goals to be a sustainable brand and will continue to offset all our products.
We are unstoppable in our goals to be a sustainable brand and will continue to offset all our products.
Why are we committed to being a sustainable brand?
1: Because of our impact as part of the fashion industry: If the fashion industry were a country, it would be the sixth-largest emitter of greenhouse gases, behind China, the USA, the European Union, India, and Russia. Research by McKinsey, published in 2020, shows the fashion industry is responsible for approximately 4% of global emissions, which is equivalent to 372 million cars driving for one year, according to the 2017 Pulse of the Fashion Industry Report.
If the fashion industry doesn't change the way it currently operates, it is on track to increase its contribution to global emissions by ~30% by 2030 (Common objective).
2: Because of the threat of global warming: To stop the increase in the planet's temperature, it is essential that all companies and countries to commit to the reduction of greenhouse gas emissions. Colombia, one of many countries belonging to a global union whose goal is to stop global warming, is among the top countries in Latin America to achieve that goal. To limit the rise of global temperatures to 1.5 degrees Celsius (2.7 degrees Fahrenheit), GHG emissions need to be cut by 45% by 2030 and to 0% – yes, ZERO PERCENT – by 2050.
